We're working tirelessly to make veganism an easily-adopted and widely-recognised approach to
reducing animal suffering and environmental damage. We do so through peaceful and factual dialogue with individuals,
organisations and businesses.
We achieve this vision and mission by providing information, supporting and advising individuals and h
ealth professionals, caterers, manufacturers, and influencing policy makers. We also fund vegan i
nitiatives set up by members and supporters, and work with volunteers and partners towards making
our vision a reality. We work with the media to help reinforce a positive view of veganism and to help
a larger audience see that veganism is a rewarding, enjoyable and viable lifestyle.