Clean Up Aberdeen is part of Keep Scotland Beautiful's national mass-engagement campaign Clean Up Scotland. Clean Up Scotland aims to involve one million people in action against litter and mess. It is a national coalition of organisations and people from all places and back grounds who want Scotland to shine. The campaign is working to change long term behaviour by making dropping litter as socially unacceptable as drink driving is today.
Litter picking clean ups are a great way of bringing people together. Young and old alike can roll up their sleeves together to show that they care about their neighbourhood. Everyone can take part from individuals to schools, community groups and businesses.